In a nutshell music marketing is all about attracting more fans. Attracting more fans means more people will buy your CDs, come to your shows, and spread the word to their friends.
Below we will take a look at some creative music marketing strategies to help you expand your fan base and improve your popularity.
How To Promote Your Music
1. Social Networking - take advantage of free promotion services such as MySpace, Facebook, YouTube etc... With these services you have access to millions of potential fans and to not crack into these potential fans is frankly a stupid move.
But remember before you put any of your songs out into the public domain make sure you have your music copyrighted.
2. Create A Brand - To be taking serious within the music industry you must not only have great music but also present a professional image. This means getting professional band/artist photos taken, creating a logo for your band (this should be used on your MySpace page, YouTube Channel etc...) and creating a style and image for the band members.
3. Live Shows - Get gigging as much as you can in as many different places as you can. Doing this along with your social networking pursuits will gradually build up your fan base. And record labels love to sign bands that have already created a buzz and following of some sort.
The music marketing manifesto is a great resource that contains advanced strategies, tactics and tips for selling your music on the internet.
It is written by major label recording artist John Oszajca.
The following link will take you to this great resource.
5. Free Downloads - A great promotional strategy is to give away free downloads of your music: This is the second most desired type of music consumption today, whether it be downloaded legally or illegally so jump on board.
6. Free CD'S - Sending out your CD to record labels, music publishers and artist managers is part of the process toward getting signed. It can be time consuming and costly but is worth the energy.
The following link will take you to the music marketing classroom where you can learn this great formula.
8. Create Your Own Artist Website - You need to set up your own artist website providing tour dates, artist photos, news and a place to purchase music and merchandise.
9. Creat A Press Kit - If you are choosing to do your own publicity then you must create a press kit which contains the following:
- Your CD: The finished product with full artwork, if you have it, or a pre-release version if that's all you have.
- Track list: Include all song titles, songwriter info, artist name, and other important credits.
- Cover letter: This is your welcome to the reviewer. It should briefly introduce you and your CD, and point out (subtly) why your music is worthy of review.
- Bio: This should be a one-page background of you or your band, with information about your current CD at the very top.
- Fact sheet: Separate from everything else, this is a short bulleted list of important information culled from your bio and cover letter.
- Photograph: The typical publicity photo of you or your band. It should be an 8" × 10" black and white glossy, of course.